Magazine editorial

"The printed magazine is not dead. Not yet anyway. We still love paper"


Before launching Penmedia, creative director Simon Penwarden had extensive experience working at art director level at the Evening Standard and Daily Mail, as well as long freelance contracts with many leading publishing companies.

In more recent years Penmedia has designed and art-directed many magazines in all sorts of fields. We are just as comfortable following an existing visual style as starting with a blank page and re-designing an existing title from scratch.

With more recent developments in the world of digital magazines, we are now able to design and produce titles across print and digital, which more and more of our clients desire.

ES Food

We were involved at the launch of this quarterly title which is given away free with the Evening Standard


inside spread This was designed from scratch and needed to reflect the Evening Standard’s current visual theme.




We were called in by IPC Media to develop one of their flagship titles. The brief was to take the celebrity magazine upmarket



inside spread The celebrity sector is very crowded and our aim was to make the magazine as distinctive as possible. Many of our suggestions came to fruition



Great Days Out

A regular supplement for the Evening Standard which Penmedia have played a major part in developing over the years



inside spread This version, the big summer issue, is pack to the brim with great things to do. This is reflected in the  exciting use of pictures, colour and typography



Metro Life

Creative director Simon Penwarden was art director on the Evening Standard’s loved listings magazine for over 5 years



inside spread He oversaw a redesign, introduced new sections and kept the magazine visually smart week after week




Hot Tickets

Before Metro Life, there was Hot Tickets. Simon was employed by the Evening Standard to redesign the title


inside spread An introduction of colour coding, clearer signposting and a sharper design took the magazine into a new era



What’s On In London

On the back of the success of the above magazines, Penmedia were commissioned to redesign this aged going-out bible



inside spread Vibrant features and functional typography were introduced which changed the magazine almost beyond recognition