Magazine advertorial

"Advertorials are a great way to engage with your audience on a subtle level"


Penmedia has extensive experience and knowledge in this sector.

It is common for many publications to produce their own material, but we think far better results can be achieved by outsourcing this type of work. Well, we would I suppose.

But companies often save considerable amounts of money by outsourcing to us. And it doesn’t affect the quality of the work whatsoever. In fact, because advertorial is so notoriously hard to get right in looks and tone, outsourcing to us can make the finished product more innovative.

If you want us to design, write and produce an advertorial that reflects your magazine’s visual style, we can do it. We can write the copy. We can commission photography. We can deliver the advertorial electronically to the publication.

Below is a small selection of magazine advertorials we have produced for many different glossy magazines in the industry.


This DPS advertorial was designed to promote Esprit’s new flagship store in Regent Street. We couldn’t really go wrong with great images of the gorgeous Gisele Bündchen, could we?




A single page advertisement feature to promote the new Martini cocktail. This used the brand’s typography rather than the publication’s, but had great impact alongside the editorial




This was a campaign that ran over four weeks in the Daily Mail’s Weekend magazine. The response was amazing –  Toyota got many thousands of test-drives and enquiries off the back of it




A single page promoting 80 years of this iconic cosmetics brand



Estée Lauder

This DPS was produced to advertise a make-up event at Selfridges in Oxford Street, London. We love the combination of fashion sketches and photography



Virgin Holidays

This is one of a long series of advertorials which are aimed at selling international holidays in exotic destinations. We want to go there. Now




This advertorial flags up an exhibition at the Design Museum, London, about classic Italian design, while also subtly promoting this iconic beer. We’d love a Peroni right now actually. It’s after 6pm




A very successful photo-shoot really made this page. A great location and a great brand



British Airways

Here we’re making people aware of the culture to be enjoyed and fun to be had in Ireland’s capital



Grey Goose

This is a regular campaign to promote Grey Goose and their involvement with the Elton John Aids Foundation, in particular the White Tie and Tiara Ball



House of Fraser

This eye-catching DPS was produced to promote the new suit tailoring room at House of Fraser in Oxford Street




One of a campaign that ran in the Mail on Sunday’s You Magazine pre-Christmas. The same illustration was used for all, and we were very pleased with the eye-catching results